There’s Gold in Them Hills Newbies

No that’s not a callous thing to say… It’s the simple truth!

One of the biggest reasons why Internet Marketers fail is because they are targeting the wrong audience. The money is in teaching newbies how to become better marketers, and not trying to convince existing marketers you know better, or your latest ebook can show them a better or quicker way to make money.

Soren Jordansen has has an interesting post on his blog titled “The Average Internet Marketer Is What?“  in which he reveals the results of a survey conducted on the actual Internet Marketing results of a number of his readers/subscribers.

The results might not surprise the “old hands” in IM, but no matter how experienced you are,   Soren’s conclusion is something we all need to take notice of… I quote:

If you are in the internet marketing niche, your average subscriber (and/or website visitor) is:

1. Fairly new to the game (less than a years experience)
2. Working a full time JOB and doing IM part time
3. Looking to replace the JOB with a full time IM income
4. Not building a list
5. And thus failing to make any money from IM

Mike Paetzold ran a similar survey, and lists his results on his blog in a post titled “Survey Says…“  His results are much the same as Soren’s and came to a similar conclusion.

Two points of interest in Mike’s survey were the results of what his readers/subscribers would like to know more about:

1. List building
2. Traffic

So you can stop looking for ideas for your next major product…

Just create a system which shows newbies how to:

1. Find a hungry market.
2. Build a list related to the market.
3. Promote products to their list.
4. Get traffic to their optin forms.

It’s all about building relationships with the newbies and showing them how to build relationships with their subscribers.

But bear in mind most of your newbies don’t have a ready supply of cash, and many will be maxing out credit cards. So don’t go hitting them at the outset with the most expensive services you can find (I know the commissions would be great) – sell your newbies the most cost effective services for their current circumstances, and then show them how to grow and upgrade.

As their experience grows (and their profits) so you move them through your sales funnel and onto more expensive services (for example dedicated servers and Aweber autoresponders).

Filed under My Views on Internet Marketing