The forgotten (sometimes unknown) keyword source that’s right under your nose…

Your web stats can provide a source of keywords that keyword research tools often miss.

Log into your website hosting (e.g. cPanel) and you will find a list of long tail keywords people have typed into the search engines which have led them to your website. These keywords often don’t get much traffic and because of that they are hardly ever found by keyword tools.

You might ask: “People are already getting to my main site through these keywords, so where’s the value?”

The value of these keywords is to include them in your supporting sites/articles etc. – By adding new supporting content which incorporates these keywords you can sometimes dominate the long tail results page with your blog posts, articles, lenses etc.

It’s not worth creating separate pages targeting each of these keyword phrases. Instead you should include as many as is sensible into a few articles or webpages.

In each of these supporting pages you include links to pages on your main site which target higher value keywords.

It’s a fairly simple way to increase the number of relevant backlinks with links you know are going to send a little more traffic, but more importantly give your main pages a boost in the search engine results.

Filed under Increase Website Traffic